Working with Private Payers: Being an Advocate for Your Medical Technology in an Age of Health Care Reform

Tuesday, April 13 – Thursday, January 14, 2010

Chicago, IL | Sheraton Gateway Suites


Private health plans and self-insured employers cover a large (approaching 70 percent) and growing segment of the US population.  These payers are increasingly sophisticated at analyzing the economics of new medical technologies and using these assessments in reimbursement decisions or in novel cost-control strategies ranging from modest (refined pre-authorizations) to paradigm-shifting (health plans purchasing implants directly from manufacturers).  Medical technology companies must understand stakeholder business models and strategies, and know how best to work with payers to provide valuable medical products at equitable costs.

This unique seminar brings together experts from national and regional health plans, employers, providers, and manufacturers, to discuss how manufacturers can most efficiently and effectively make the case for their products.  Learn how the current economic downturn has brought greater focus on new technologies and demands that they be perceived as part of the solution rather than part of the problem. 

Click here for the Full Agenda


Who Should Attend
Reimbursement Professionals
Product Managers
Medical Technology Investors
Those involved in Business and Sales & Marketing Strategy
Registration
AdvaMed Member $1295 Register Now
Non-Member $1915
AdvaMed EGCC Member $1095
Government $495

Agenda Overview
View Full Agenda
Private Payer Challenges for the Medical Technology Industry
The Private Payer Landscape in an Age of Health Reform
Why is New Technology Still a Part of the Problem, not the Solution?
When, Why, and How do Payers Develop Medical Policy?
How do Payers Calculate an ROI for your Technology?
Who Really Purchases Your Medical Technology?
Driving Internal Consensus on Private Payer Strategies
CMS Ternds Coming to a Private Payer Near You
Maximazing Private Payer Relations
The Path to Successful Reimbursement - The Decision Tree
On-Going Payer Relations
Case Studies

Click here for the Full Agenda


Speakers

Perry Dimas, Vice President, Business Development, Premier Source Diagnostics
David Gregory, Executive Vice President, Presscott Associates
Wendy Shanahan-Richards, MD, Aetna Medical Director
Jon Hamrick, Executive Vice President, Access MediQuip
Paul Kane, Vice President, Underwriting Services, IBC
Burton Vanderlaan, CMO, Midwest Region, Aetna
Mary Walchack, Director of Strategy Reimbursement, Global Marketing, GE Healthcare
William Pocklington, Director of Provider Services for the Employer’s Coalition on Health (ECOH)
Christine Maroulis, Director, Health Economics & Reimbursement, Selective Nerve Stimulation Venture, Ethicon Endo-Surgery
Robert McDonald, President, Aledo Consulting (former Corporate Director of Medical Policy at Anthem)
Gary Owens, President, GO Associates
Neil Pressman, President, Presscott Associates

Click here for the Full Agenda

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General Information

It is the responsibility of the registrant to verify their company’s active membership status prior to registering.  You may check if your company is an active member by clicking here.  There will be no adjustments or refunds made for registrations made as non-members, when registrant’s company is a member company.  Higher non-member rate will be charged for registrations received under member registration when companies are found to be non-members.

For Sponsorship Opportunities, Hotel Information and Seminar Logistics, please contact Veronica Allen.  For information regarding Registration issues, please contact Katia Kunze.

Please be advised that any registrations received after 5 pm on Wednesday March 31st will not appear on the participants roster.  It is MTLI policy not to release revised participants rosters after the seminar.

CANCELLATION & REFUND POLICY

All cancellations must be received in writing by Katia Kunze. All cancellations received 11 business days or more prior to the start of the program are subject to a 10 percent cancellation fee. There will be NO REFUNDS for cancellations received within the 10 business days prior to the start of the program including "no shows".

We welcome substitutions in lieu of cancellations at any time. Please contact Katia Kunze with the substitute's information. All cancellation refunds will be processed within 30 business days from date cancellation request is received.  Topics and speakers are subject ot change without notice.  Advamed reserves the right to cancel or reschedule any program, whereupon full registration feew will be refunded or applied to the rescheduled program in accordance with the registrant's preference.  In the event of cancelled programs, AdvaMed assumes no responsibility for transportation, hotel, or other expenses incurred by registrants.

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Location Information

Sheraton Gateway Suites
6501 N Mannheim Road
Rosemont, IL
847.699.6300

A limited number of rooms have been reserved at the Sheraton Gateway Suites, 6501 N. Mannheim Road, Rosemont, IL, at the reduced rate of $109. Please select the hotel name above, and it will bring you directly to the reservations page, or feel free to contact the hotel at 847.699.6300 and identify yourself as a member of the Advamed group. Please make your reservations early as the room block may fill up before the March 13 cut off date. Room availability and rates are subject to hotel availability after the March 13 cutoff date.

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Frequently Asked Questions

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